About

I started blogging 10 years ago as a student! I’d got myself into a bit of a funk and needed to feel inspired again so started by sharing charity shop finds and how I upcycled clothes that had sat in my wardrobe for years. Having coded my own websites since I was 13 (albeit badly) and used them as an online diary to document my thoughts and life, blogging always came naturally to me so I kept it up after uni, alongside my full-time job in e-commerce. Unlike so many creators in the space at the time (who lived at home so found the transition into full-time content creation much easier) I had a full-time job and a mortgage to pay so made sure that I had every base covered before I went full time in 2016. Since then, I’ve never looked back and feel so passionately about the industry and proud to have played a small part in its beginnings.

I’m 5ft 7” and can honestly say that I have no idea how much I weigh. I like to feel healthy and confident in my clothes so I eat well and exercise to achieve this without numbers. As for my age, I’m 34 years young and feel grateful that I feel more and more comfortable in my own skin with every year that passes.

My tripod and I capture the bulk majority of my content but I occasionally hand over the reins to my long suffering husband, Ali! I also love to work alongside photographers (here’s looking at you @katherineboylephotography) as I thrive off of the creative energy they bring to shoots. Equipment wise, I’m a Canon girl through and through. In fact, I spent the pay cheque from my first big campaign on a Canon 5D MK iii which I still have to this day. Even though it looks and feels so clunky nowadays (it doesn’t even pair with an iPhone!), it was a real career milestone for me so I couldn’t bear to part with it. My favourite lens for it is the 50mm 1.4 – an icon from the early blogging years! And I shoot all video and vlog content with the Canon G7X mk ii – aka. My trusty side kick. Though they don’t always last that long (in fairness, vlogging around the clock demands a whole lot from them), their performance is unrivalled. Finally, I reach for my M50 with interchangeable lenses when I’m looking for an easy, on the go content camera. It gives a professional finish whilst remaining compact.

The annual seasons, without a doubt. I’m completely enchanted by them and find so much beauty in how the colours, textures and tones of nature evolve throughout the year. So much so that I try and use as much natural texture and tone in our home, to mirror nature and blur the lines between indoors and out. For my personal style you can expect to see botanicals and florals across lightweight linens and sheer organza fabrics in Spring and Summer. Come Autumn and Winter, deep earthy tones and heavier wools and cashmere come out to play.

Firstly, thank you so much for thinking of me! I’m so honoured you would like my opinion on something you’ve decided to launch. Given that I’m lucky enough to receive a large number of product review requests but only have one face and body to try them on (first world problems, I know!) please do reach out via the ‘Contact page’ and one of my team will get back to you asap. Hopefully we can work together soon.

All products will be linked at the bottom of my YouTube videos if they’re still available. For Instagram, I try to tag any featured brands. I also add everything to my Shop page here. I hope that helps!